Chevrolet Nova In Latin America
It s the classic cautionary tale about the pitfalls of doing business in.
Chevrolet nova in latin america. The story of the chevy nova is a classic example of an urban legend a story that is told and retold so often that it is believed to be true even though it isn t. Close this window to stay here or choose another country to see vehicles and services specific to your location. Explore all of the chevrolet websites worldwide and choose a chevy website based in north central south america europe asia middle east and africa. As a matter of fact chevrolet did reasonably well with the nova in latin america even exceeding its sales projections in venezuela.
As for the poor build quality of the nova that the tale backhandedly refers to that s a discussion for another day. The chevy ii nameplate was dropped after 1968 with nova becoming the nameplate for all of the 1969 through 1979 models. Chevrolet outside north america. In 1963 one out of every ten cars sold in the united states was a chevrolet.
The chevrolet onix plus jumps directly in 9th position. The chevy nova was never renamed for the latin american market. Chevrolet had a great influence on the american automobile market during the 1950s and 1960s. The myth of the chevy nova npr s neal conan reads from listener comments on last week s show topics including the pros and cons of living in detroit and the bike ride of your life.
The model lineup consisted of the chevy ii 100 chevy ii 300 and chevy ii nova 400 with the latter shortened to chevy ii nova in 1965. When the new chevy ii came out in 1968 chevrolet began to. Latin america best selling cars ranking in the first half of 2020 sees again the chevrolet onix on top while the nissan versa gained the 2nd position ahead of the toyota hilux and the ford ka. The chevrolet nova sold poorly in spanish speaking countries because its name translates as doesn t go in spanish.
However the only caribe that chevrolet built was a one off show car based on the camaro. As far as the best selling cars ranking while our. It was the name of a gasoline brand sold by pemex the state owned petroleum company. In markets outside north america the chevrolet brand name has been used on other gm models.
The nova did not sell poorly in latin america due to its name. Even before the chevy nova nova was a familiar brand south of the border.
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